Facebook Advertising Podcast with Brian Carter

Facebook Advertising Podcast

Briand shares his wealth of knowledge on Advertising in Facebook

Hey everybody, I just had a great interview with Brian Carter where we discussed Facebook Advertising. These are the links he mentioned in the podcast.
Briancartergroup.com and amazing.com
Get it on Itunes Here

Why should you listen to Brian? Brian is the Internationally Bestselling Author of the books, The Like Economy, Linkedin for Business and Facebook Marketing. He has appeared on Bloomberg TV and in ABC News and the Wall Street Journal.
The Full Transcript of the podcast below.

[00:00:20.14] Peter Drew: Hi everyone and welcome again to the Peter Drew podcast. Today we got Brian Carter, a friend of mine who I check up on our Facebook messages and we connect back in April 2012.  So known for each other for a while and Brian is the internationally bestselling author of the books of The Like Economy, LinkedIn for Business and Facebook Marketing. Which will be translated into Spanish, Chinese and Portuguese. He appears in Bloomberg TV and in ABC News and Wall Street Journal. Brian has improved business results for companies and many industries in all sizes. Including well known institutes such as Microsoft, NBC, Universal, US Army, The World Health Organization, Hardee’s, and Carl’s Jr is more than 150,000 readers, students and fans. And his content is huge of 8 Million times a month. So Brian, Thank you very much I know how busy you are… I really appreciate of taking the time out to do a podcast… It’s great to have you here mate…

[00:01:23.00] Brian Carter: Thanks for having me… Always for you… ahm… You know I probably would have done for the Australian Army if they contact me but they didn’t reach out so… You know, I have to do it for the US Army for some–whatever reason… They are the ones that they ask.. So… You know..

[00:01:38.26] Peter Drew:  Awesome and today what its all about is Facebook advertising I–as you  know I am the SEO guy and I am a software developer so that’s what I specializing and I don’t have the time to learn the stuff that you… ahmm… So I want to connect and share with my audience as much we can learn about Facebook advertising cause you know a lot of people having a lot success with it…

[00:02:04.02] Brian Carter: Yeah its huge I mean I have–you know how what’s with internet marketing its–there’s always a big opportunity right or several but anyone time on the internet and we go to this phases you know it wittners one real outsize opportunities where there is a real chance to leverage with something. I really think Facebook ads are one of those thing right now and I tell you why throughout this thing. You know…

[00:02:30.25] Peter Drew: I’ll tell you my experiences, I got Facebook pages with a lots of fans and you know it incredible easy to boost a post… You know so that’s pretty much my level of expertise…

[00:02:40.29] Brian Carter: Yeah…

[00:02:41.00] Peter Drew:  So I have–I have drill down with the advertising video on my Facebook page and I can get it down to an on the one cynically so the conversion aren’t very good I can get video, video feed, but ahm… they don’t–they seem to click on the Call to Action that pops up at the end very much…

[00:03:01.01] Brian Carter: Right… Right… So one thing you need to know about Facebook ads is that they very good at achieving the one objective that you choose for them… So if you run a Facebook video ad it will give you view for that video, that it… If you boost a post it will get your comments and share’s  for that post and that’s it… Ahm… If you have a link on that post, you might get some clicks on it. But when you look at the cost per click on that link its gonna be 1 to 2 Dollars it gonna be fairly high. Ahm….

[00:03:32.17] Peter Drew: Yes…

[00:03:32.17] Brian Carter: Its not the best way to do it. But when you go to the Facebook ad manager, and you—you’ll get–when you create an ad it will give you a choice of objectives and so it could be video views, it could be for boosting a post, it could be to get a promote a page and get fans, it could be for website traffic, it could be conversions, app installs and other things like event–event promotions.  Now if you want traffic and conversions, you really have to create a website traffic ad and then you have to go back and create website conversion ad and you have to do both of those. Ahh…

[00:04:06.00] Peter Drew: Hey, Hey, Hey… You said your going… Your going too fast for me…

[00:04:09.00] Brian Carter: Sorry

[00:04:09.30] Peter Drew: Okay so they are two different types of ads *laugh*

[00:04:13.24] Brian Carter: Well there’s ten. There are 10 types of ads… yeah…

[00:04:15.28] Peter Drew: Right… Okay… So these last two… You talking about, can you say that… Can you say those type again…

[00:04:21.11] Brian Carter: So for traffic, you gonna create, when you… when you create the ad… Its gonna  give you a choice of goals and one is for traffic and other for conversions…. Right?

[00:04:31.00] Peter Drew: Gotcha…

[00:04:33.18] Brian Carter: You need to create both, because each have its strengths and weakness.

[00:04:37.03] Peter Drew: I see…

[00:04:38.12] Brian Carter: Okay and like I said each one–each ad gonna help–its gonna achieve one objective. Right? So the strength of the traffic add its gonna give you alot of traffic… Not all people going to convert, thats the weakness… Right?

[00:04:52.12] Peter Drew: Gotcha…

[00:04:52.28] Brian Carter: So if your not careful… Your going to get a lot–if you only run that website traffic ad you might end up with 3000 clicks and no conversions which sucks…

[00:05:01.06] Peter Drew:  Yes…

[00:05:02.09] Brian Carter: *laugh* that’s sucks… Ahm… But when you run the website conversion ad, whe–you know Facebook make it so picky about when show to that you get one conversion and it barely shows the ad to anybody and its stop running. So that its weakness… So you have to–you have to kinda massage these thing to create multiple ads and test different targeting test different creative and make sure you test both traffic and conversion objective. I wish it was simpler than that but… You know, that’s the biggest problem with Facebook there is a lot of ways to screw it up…

[00:05:40.14] Peter Drew: Yeah… I recently ahm… a talked with a friend of mine who is a successful entrepr–entrepreneur online and ah–he’s spending 150 Dollars a day on advertising for 5 days. From that he generated 17 leads and I am listening to him and telling me the story and it go “Well this guy spend alot of money on ads”, but he converted 17 of those leads into 7 sales and he did it very very decent 6 figure sale on those 6 leads ah–7 leads sorry… So the return of investment is phenomenal ahmm… I kinda blow my mind because that I suppose I’ve been seeing in marketing a lot is you know the most clicks for the least make of sense and going from a totally different demographic where selling T-shirt and some stuff like that… may want to spend on a 10 and get a whole bunch of money for a 10 dollar egg. When this guy is doing the opposite he is drilling down to finding these people, spending the money but getting phenomenal results.

[00:06:48.23] Brian Carter: Yeah, I mean this is… you know this is ain’t Facebook but this is marketing its like what is your product, who is your target market… you know… What and how are you qualifying them what are you selling them… This is basic marketing in sales in business right? But–

[00:07:03.27] Peter Drew:  Ahuh ahuh… Right…

[00:07:04.28] Brian Carter: But the cool thing about Facebook is that it does give you a–the majority of people using it are-are using it… right so you could reach virtually anybody. Ahm the targeting is pretty phenomenal. Yeah you maybe need to get creative in term of thinking about “well does my prospect, how do I–how do I find that one interest that my prospect would like that the people I don’t want wouldn’t like”. You know.

[00:07:31.21] Peter Drew:  Ahuh ahuh…

[00:07:32.26] Brian Carter: And that’s–that requires you to know your target customers little bit better than we had known them in the past. It definitely requires to think a little bit more than we had to think about with search… Because with search you like “Oh want to buy a T-Shirt, Okay, I know people who want to buy T-Shirts, I am going to sell them T-Shirts.” Its–its actually–thats actually not that hard to do with our daily lives.

[00:07:53.25] Peter Drew: Ahuh…

[00:07:54.02]: Brian Carter: With this we are going to think about, ahmm “Well does–does my prospect drive a Mercedes? and the people I don’t want to sell to don’t have a Mercedes? Is that what I –” you know… it’s different for every ahum–every company you know… ahm… and every customer… So…

[00:08:12.15] Peter Drew: Absolutely… yeah…

[00:08:13.28] Brian Carter: Yeah…

[00:08:14.23] Peter Drew: One of my friends are from Presint a leading a 4-Drive ahum in–4 Wheel Drive in Australia and ahum and they really get great results from there in the same pages there are getting tons and tons of likes but when they promote their–they get phenomenal massive video views and the content is spectacular. They find it very hard to break in to the American market getting American Traffic over here. ahmm they spoke to their Facebook advertising account manager–whoever that… He said the their are so many people pumping out ads in America then its hard for them to get their—ahmm No sorry–ahmm–they–they needed to–to advise to really drill down on specific targets because of so much advertising happening in America compare to Australia. But the market base is so much bigger they really going to refine what is the targeting us I suppose…

[00:09:19.04] Brian Carter: Interesting… Did you say its 4 wheel drive? Is that what are you saying?

[00:09:22.19] Peter Drew: Yea-yes… 4 tires… Four… yeah…

[00:09:24.13] Brian Carter: Ahm… thats interesting because I don’t–I don’t feel like of course I don’t– I haven’t advertised in Australia so I don’t compare to believe but they haven’t felt that I haven’t so-saturated so its difficult ahum… So I don’t know what kind of problems they are having… But so your saying that what was their exact problem? Are they having trouble…

[00:09:47.00] Peter Drew: They have a ton of view in Australia

[00:09:49.28] Brian Carter: Yeah–They don’t ever used in America?

[00:09:52.22] Peter Drew: Exactly… Yeah they want to open up… Boarding there… Expand there… They are reaching for the American market and get some American traffic. But they having virtually not successful like ahh two–two to five percent of the view comes from America… So.. Weird…

[00:10:08.16] Brian Carter: That’s weird… I believe so… Like they haven’t create a separate budget like a separate ads with the separate budget or sorry sep–separate campaign separate budget for just America and they can’t max that out higher than that?

[00:10:21.22] Peter Drew: Ahm.. As I understand it they just can’t get the views. ahmm…

[00:10:28.28] Brian Carter: I am wondering maybe they are mixing all of their targeting together. Maybe they need is to create a separate campaign for the US and assign a certain amount of money to that budget and make sure that they are spending all of that money on the US.

[00:10:43.18] Peter Drew: Absolutely… Okay cool…

[00:10:45.14] Brian Carter: I don’t know…

[00:10:46.01] Peter Drew: Or maybe like a target more US terms as like it jeep is really popular in America I suppose so… Where here is not…

[00:10:55.11] Brian Carter: Yeah… What it mean– it doesn’t make–I have–I would wanna see their campaign cause it doesn’t make sense to me why it have happened they kinda of mashed it all together  and it kinda automatically choosing like they-they kind of created an all in one campaign and like its more targeting bunch of countries at once. And its automatically choosing to show more Australia instead of US. They should just separate that in separate campaigns. I’ve–I’ve–cause of–unless they already done that… But I hav–I am wondering if they have.

[00:11:24.20] Peter Drew:  Cool…

[00:11:26.10] Brian Carter: Yeah…

[00:11:27.15] Peter Drew: Al-all of that I definitely listen to this so ahmm… so I keep you updated.

[00:11:32.10] Brian Carter: Cool…

[00:11:33.02] Peter Drew: So… ah.. I have a question there and I totally forgot it… So… I–I’ll let you continue on tweaking on that Facebook.

[00:11:43.09] Brian Carter: Yeah… Well so… hum… You know one of the biggest things that I feel talk about is should they–should they grow their fan base or not. Right?

[00:11:53.17] Peter Drew: Ahuh…

[00:11:55.04] Brian Carter: Ahumm… Because if you get fans ahumm… And you don’t advertise to them… Not very many of your fans will gonna see your post… And you pay to get fans and then you going to pay to show the fans the post. And then–and then when they see post then they not necessary going to click the links. Right? So your going to pay a third time to get them to come to your site. Okay?

[00:12:21.06] Peter Drew: Gotcha…

[00:12:22.09] Brian Carter: Do you want to do all that? Or you want to send them to the site?

[00:12:25.14] Peter Drew: Right

[00:12:27.29] Brian Carter: So think about funnels… Right I really think that people are thinking about marketing from a funnel perspective so… If your using the ad platform in the first place, so why are you sending them through extra steps because of you if you visualize the funnel is all updown upside down pyramid and each segments will get smaller as you go down… Right?

[00:12:47.27] Peter Drew: Yep-yes…

[00:12:49.11] Brian Carter: Losing people each step so if you have a hundred thousand fans and only ten percent of them are seeing your post then only ten thousand people are seeing the post and only one percent of them are clicking on the link then only a 100 people will click on the link.. Right?

[00:13:06.11] Peter Drew: Yep.. Gotcha…

[00:13:07.05] Brian Carter: So you spend a hundred– you spend those money for hundred thousand fans but only a 100 people went to the site and only 1 person bought at a 1% conversion rate so…

[00:13:16.09] Peter Drew: Wow

[00:13:16.29] Brian Carter: Right.. So why do you run through to the fan and post visibility thing in the first place.

[00:13:24.08] Peter Drew: Gotcha… that make sense an-and you also squeezing them along the process from the getgo.

[00:13:30.20] Brian Carter: Yeah

[00:13:31.12] Peter Drew: But everybody is funneling them

[00:13:33.16] Brian Carter: And-a mean your not gonna hear this from most social media people because they are talking about the social side of it. My background.. I started with SEO with AdWords and my background is direct marketing… my background is direct response… which is Lets get the sale… Lets get the lead…  ahmm… Lets get the highest result let’s get the lowest cost per sale. lowest cost per lead, Right?

[00:14:00.27] Peter Drew: Yep

[00:14:02.17] Brian Carter: So you know, I–I think that Facebook ads platform is an amazing ad platform and what’s weird is because its on Facebook a lot of people will assume… Oh its social advertising right? Well I don’t know… But its on Facebook so its a social site but you don’t have to use it socially.

[00:14:21.18] Peter Drew: Absolutely man… An–and Facebook just broke the 1 billion ahum daily uses I think a month or two ago… So this size… a billion its incredible…

[00:14:31.18] Brian Carter: Yeah…

[00:14:33.06] Peter Drew: Its incredible cause we have been around long enough since before Facebook then and having a billion people sitting there and with access to them is phenomenal.

[00:14:43.29] Brian Carter: Yeah its crazy and people are using it 20 minutes or more a day. Some people will say 40 minutes or more a day. Ahum… In some com-companies are–countries— I was just in the Philippines and they are second only to Argentina in terms of like Facebook usage… I mean there are some country that some people spending 4 to 6 hours a day on social media…

[00:15:08.07] Peter Drew: Woahhh….

[00:15:09.09] Brian Carter: Yeah… I mean there are some countries that are–think of Americans right, I mean you know… We are not actually that social like really. I mean American like driving their cars and watch TV. Right? I mean they are like there a lot of countries that are more social and there are more social on internet as well… So it’s a crazy worldwide phenomenon and it got a lot of potential ahum internationally.

[00:15:41.06] Peter Drew: Ahh Absolutely… Absolutely… I saw a photo on social media, a couple days ago were there are people–with all of these fans behind the fence watching a soccer game or some sporting event and there was 20 people on the shot and 19 of them have their phones up and taking photos… looking at their phone and there is one grandma just–with an arm against the fence looking actually absorbing what is happening in real time… In front of her and 19 other people with cameras up none are crazy when watching this unfold.

[00:16:14.23] Brian Carter: And none of them will watch the video later… it’s so stupid right?

[00:16:17.25] Peter Drew: Absolutely [laugh]

[00:16:19.02] Brian Carter: [laugh] it’s so dumb… Actually when I do key note i have a slide that show that the Pope–There are 2 people and you know we had a lot of Pope recently, ther–there’s 2– there were 2 people confirmations it was like 2005 and 2013 something like that and the two crowds is like one of them is just a crowd and the next one 8 years later everybody has their phone up liking filming the confirmation.

[00:16:46.13] Peter Drew: I know

[00:16:48.04] Brian Carter: Same deal it just ahuh

[00:16:50.17] Peter Drew: Its crazy any crowd you go into.. If you go back of it and look over on the top of the crowd all you see is little screens [laugh]

[00:16:58.13] Brian Carter: Its stupid… Especially if you’re in a concert and some got this screen infront of your face and you we like I want to see the actual thing… I am actually human… Get it out my face… [laugh]

[00:17:06.19] Peter Drew: I know… I know… [laugh]

[00:17:09.22] Peter Drew:  Do you know what to–to our younger audiences you–your sounded really old and you know that [laugh]

[00:17:15.15] Brian Carter: [laugh] Do we sound old like we’re at the concert get the screen out of my face… We at the theatrical thing… We at the theatrical thing.  Okay.

[00:17:24.15] Peter Drew: Its a different world man, I have to young girls 12 and 8 and they got technology and ahum the difference in the world on they are growing up into and you and what I grow up into is so dramatically different

[00:17:39.23] Brian Carter: Yeah

[00:17:40.22] Peter Drew: And what we are discussing now is normal to them. This is everyday life you know… There are all of sort of screens. There are always been screens everywhere.

[00:17:47.28] Brian Carter: I think is still— But its gonna be novelty because it doesn’t make sense if somebody who done with a little amateur stand up like me could make fun of the fact that we are recording something that we not gonna watch later. Where in 10 years people gonna like well that was dumb when we were doing that. Right? I mean yeah we could record thing but let’s be smart about it. You know what I mean…

[00:18:08.13] Peter Drew: Maybe we are on this honeymoon period of technology because its all so bright and does everything then you can shoot on 4K. I shoot 74K video because you can

[00:18:18.23] Brian Carter: Yeah… [laugh]

[00:18:20.15] Peter Drew: But my video editor won’t edit them [laugh] because the file is big so they just sit there in my hard drive and do nothing.

[00:18:28.00] Brian Carter: Right

[00:18:28.10] Peter Drew: Yeah… So speaking about of mobile…

[00:18:30.10] Brian Carter: Yeah

[00:18:31.02] Peter Drew: So–so when you advertise on Facebook you advertise it on a desktop and or in a mobile.

[00:18:37.24] Brian Carter: Yeah

[00:18:38.11] Peter Drew: Ahumm so can you… I asked this because I don’t know, can you direct your ads only to mobile or only to desktop?

[00:18:46.14] Brian Carter: Yeah yeah you can…

[00:18:47.24] Peter Drew: And what is the different experience in terms of conversion for people who are receiving your content via desktop or mobile, can we have a talk about that?

[00:18:59.12] Brian Carter: Yeah you know it really really varies, it’s one of those things its funny because that you done any ahmm… landing page conversion optimization or your run any kind of google ads or any kind of Facebook ads. It’s the same exact deal where is like yup its always different. You know what I mean. It’s like every when you run one campaign from one client and you will be like Wow the mobile ads are better than the desktop. And then you run for another client and Wow the news feeds ads are the best. You know. and they or even with the same client for two different offers it like wow the mobile is best for this and this newsfeeds is best for that. And you like why you think that is… Like I don’t know…  And then

[00:19:41.27] Peter Drew: Wow…

[00:19:42.19] Brian Carter: You know and–and you can really follow do a trap trying to think like Einstein that you know why? Because ahmm it’s the same deal with creative like well we have this one woman here the does well we have another picture another woman here and doesn’t do well. They do like brunnettes and do not like blondes. Okay let’s try that… You can–you can observe what does and doesn’t work and say okay let’s try more brunettes. Oh wow brunettes always do well, blondes always don’t do work well. You can observe does and doesn’t well and see if there is a pattern consistent but when you start asking like maybe they don’t like blondes because… when you get to the Why question. We start to get lost. We just–we’ve learn over of time that’s a place where you ended up getting lost its–its really like that…

[00:20:35.10] Peter Drew: [laugh]

[00:20:36.19] Brian Carter: You know it’s almost like rationalizing.. And when you rationalize things you could make up a lot of stuff that not true.

[00:20:42.02] Peter Drew: That’s true…

[00:20:42.12] Brian Carter: But ahmm but the same thing with mobile, news feed, right hand column its kinda hard to–to you don’t  always know why…  cause.. and–and it not always there are not a lot of maxims you have–I would have assumed that example people will only fill-up forms from desktop and they would not fill up forms like lead forms on mobile but we had campaigns where the lead gen does better on mobile sometimes so…

[00:21:13.05] Peter Drew: Wow

[00:21:14.06] Brian Carter: Yeah… its– You always have to test, you always have to test, you always have to be open minded. Ahumm and see what works and what doesn’t.

[00:21:22.08] Peter Drew: So–so can you target your audience on specifically to mobile only or do you desktop only?

[00:21:27.20] Brian Carter: Yeah yeah… you can do that… And–and so sometimes we chase that like we’ll see oh wow the only conversion we are getting on–on mobile. And we can get specifics like we getting conversion from Android and we getting conversion from on IPads, but not on IPhone.. You know…

[00:21:50.13] Peter Drew: Right

[00:21:52.04] Brian Carter: And you could creating ads that are targeting only in Android and only IPad. Right and not pursue that… So ahum.. yeah its–its-its cool but I mean the targeting, there’s targeting capability is pretty amazing and you think about and put it on context ahum I mean Google–Google adwords has pretty good targeting ahum… And that’s great but ahum… This–Facebook is like TV or radio its a mass media thing and it can ahh but TV and radio never had this kind of targeting. So ahum

[00:22:29.23] Peter Drew: Excellent excellent… Can I just say this…

[00:22:32.24] Brian Carter: Yeah…

[00:22:34.07] Peter Drew: Ahhh I was just watching TV… I–I’ve very rarely watch Live TV would–we pre-recorded everything or we download or stream, but I was watching ahum late night TV the other night of  10 o’clock or whatever… The TV station was serving me advertising that had… There was this far as diametrically oppose to me as possible.

[00:22:54.24] Brian Carter: Ahum…

[00:22:55.15] Peter Drew: And… And like knowing how much you can drill down online now, I can just see the extreme amount of waste…

[00:23:02.17] Brian Carter: Yeah

[00:23:04.06] Peter Drew: That was pump up to the inter… I have been thinking how of this people making any money… It–has TV advertising the cost drop down so much its viable just to blast out to everyone and hope someone accepted or suits the demographics.

[00:23:19.26] Brian Carter: No… Its not that.. Its just that massive amount of stupidity… I mean I am going to be completely honest there is a massive amount of stupidity at the ahm… at–Okay.. Maybe I should not be honest… Maybe I should be dishonest..

[00:23:32.21] Peter Drew: [laugh]

[00:23:34.02] Brian Carter: But here’s what happens… There is a agency layer at the top.. Okay… So brands works with gigantic agencies because they need to choose a–to work with a company that looks like a responsible choice. Right?

[00:23:52.09] Peter Drew: Yup

[00:23:52.27] Brian Carter: A brand manager has to choose to work with gigantic agencies so that if anything goes wrong, they can say that well we choose to one of the really big agencies that supposed to be good. Right?

[00:24:02.13] Peter Drew: Right?

[00:24:02.27] Brain Carter: Cause everybody at the corporate level is making decisions to avoid risk. They are not making decisions like entrepreneurs do win it big, they are not trying to win big, they are trying avoid not to lose their jobs. So what they do is…

[00:24:16.07] Peter Drew: Wow…

[00:24:19.22] Brian Carter: They say I want a hire an agency so when things goes wrong I can say well this agency was supposed to be great. Were gonna fire them and hire another agency. And the gigantic agency all have this big relationships and ahum people who have the position in companies been there for 20 to 30 years. And they have relationships with all this other media companies and media buyers and all of these. So all of this stuff, ahum has this kind of horse shit to it…  Right?

[00:24:49.15] Peter Drew: Ahum…

[00:24:50.13] Brian Carter: Where–I think about the people who make money off of those ads and placing the ads. And think about how much money when–when all those shifts. Think about how many job that getting to be lost. Right.. And think about how many people going to lose their jobs, how many people going to lose mortgages, how many people have to change their jobs and we gonna find a new, they needed to be educated. blah blah blah… All that stuff gonna takes decades to change even though it’s not being like it’s not the smartest way to advertise right now.

[00:25:20.18] Peter Drew: What are this so much momentum pushing traditional advertising–to traditional non–non lot non on live tossing us  I suppose and that they just moving forward… Cause people don’t know better.

[00:25:34.03] Brian Carter: There’s that yeah and they don’t know better because they don’t  know that they can take that same spend and not only get as much reach has could be on TV but get it smarter and get it bigger. They don’t know that get– They don’t know they can get the same or bigger effect on Facebook and other platforms. So…

[00:25:55.14] Peter Drew: Absolutely…

[00:25:56.21] Brian Carter: I think also there going to be a evolution of like with Netflix and Amazon Prime and all that… Ahum… We gonna start to see more advertising options on those… Because we going to have more and more like people been watching TV they gonna have more advertising options on those platform. So thats something gonna shift some too… I am not sure on how its going to look like yet…

[00:26:19.13] Peter Drew: Its fascinating ti–its fascinating times online ahh with advertising like this to be debate going online with ad blockers and then all advertisers are crying for ahmm them with this site with medium popup where they doing more advert–advent–adventurals? ahh these guys are radicals and not disclosing it…

[00:26:42.28] Brian Carter: yeah

[00:26:44.00] Peter Drew:  So its very interesting times… why on this to play out.. You know?

[00:26:48.23] Brian Carter: I don’t think that ad blocker will ever be a gigantic issues because the issue is that most people do not–

[00:26:56.14] Peter Drew: [laugh]

[00:26:57.20] Brian Carter: Its hard to get people to do anything… so like unless the ad blocker is built-in into internet explorer or built-in to Firefox, or built-in to whatever it is… as its delivered on a computer its not gonna–you what I am saying its not going to be use the majority or even by 10 percent. So…

[00:27:15.26] Peter Drew: Absolutely…

[00:27:17.08] Brian Carter: Yeah…

[00:27:17.26] Peter Drew: I know this ahh popular YouTube channels asked their fans to turn off ad blockers wait they watch their content… An-and their fans such loyal fans I love th-this contract–so much those they happily obliges… Because the content is awesome and they want to support them

[00:27:36.06] Brian Carter: Right

[00:27:38.07] Peter Drew: So that’s make feel good to show us that great content will always survive for us to the top you know… People will support that…

[00:27:47.07] Brian Carter: Yes… Somebody gonna pay for some how…

[00:27:50.11] Peter Drew: [laugh]

[00:27:50.11] Brian Carter: [laugh]

[00:27:51.24] Brian Carter: Yes somebody gonna pay…

[00:27:53.11] Peter Drew: So you just briefly ahmm mention early you just standup as well…

[00:28:01.27] Brian Carter: Ahmm yeah I have done some… I mean I started doing standup in 2006 I kinda did it an amateur and I done it I’ll say semi-professionally because I have been paid a little bit but I kinda investigated that world because I–I did a podcast for a while… When I interviewed a lot of comedians and in prompt people and you know like the lady that founded IO Theater in Chicago whose– She is the lady that bets people who goes to Saturday Night Live and

[00:28:31.29] Peter Drew: Right right…

[00:28:33.09] Brian Carter: I interview a lot comedian headliners and I have been in several different standup comedian and scenes in San Diego, Charleston, and…

[00:28:42.16] Peter Drew:  Oh Cool

[00:28:43.29] Brian Carter: And I have taken an in prompt classes and then I have run in prompt troupe here locally and all that so I love that world but I knew that it wasn’t provoke — I was going to be a pure comedian because one thing at– The comedian told me look if you could do anything else for a career then do it… Ahum

[00:29:03.26] Peter Drew: Yeah..

[00:29:04.26] Peter Drew: Because its a really really tough road and a lot like a number of headlining comedians that I talked to were depressed. And ahum unhappy, so it like there are very very few just like like musical rock star like U2 and the Rolling Stones that succeed and make it to the top. Like Chris Rock, and Seinfeld, and there are very very few who make it to the very top and happy. Ahm… there is a whole bunch of them that are headlining there in a club this doing seven shows this week and they are making 1500 bucks…

[00:29:38.21] Peter Drew: Woahh…

[00:29:39.11] Brian Carter: So yeah, they are doing seven shows this week and they making 1500 bucks  so…

[00:29:42.27] Brian Carter: Woah…

[00:29:43.22] Brian Carter: You know, if I can do a key note ahum for a business where I am doing humor but I am also doing business value and they are paying me 7 to 10,000 dollars I think that is a better deal. [laugh]

[00:29:55.02] Peter Drew: You got a deal and happy doing it too…

[00:29:59.03] Brian Carter: Not only I’ll be happier I think I am doing more value and making the world better. Instead of being cynical in a bar of full of unhappy people. So

[00:30:10.11] Peter Drew: Fair enough..

[00:30:10.27] Brian Carter: That’s… I think that’s more of my path you know…

[00:30:15.03] Peter Drew: I suppose a honing those stand up skills just helps you in key notes dramatically…

[00:30:22.14] Brian Carter: Yeah cause I thinking a way ahm… You know how powerful stories are… For speeches and I think for a joke is just… A joke is a story that gets a visceral response… You know… A story that can make you cry it must be really really good.

[00:30:43.07] Peter Drew:  Ah-ah

[00:30:43.14] Brian Carter: For a joke that make you laugh and its immediate… Its immediate changes your mood its so powerful… I like–I like comedy because it a way to turn like go really annoying part of me into something that we can both enjoy. [laugh]

[00:31:01.18] Peter Drew: [laugh]Nice.. Nice… That’s beautiful..

[00:31:05.21] Brian Carter: Yeah

[00:31:06.28] Peter Drew:  So how about humor and advertising have you mixed the two at all or is it totally are separate.

[00:31:13.19] Brian Carter: No its.. To some degree when we post… we do Facebook posting for some companies and to a degree that’s-that can get used. I also think that ahm learning the right joke is great training for marketing communication because ahh joke writing is very similar of writing tweets you have to be–you have to be brief and concise, you have to choose your words carefully, you have to be piffy ahumm and another big thing about comedy is you have to understand what other people know and what other people will relate to and they won’t. You have to be able… You can make people laugh if you don’t know what they know and don’t know.

[00:31:57.21] Peter Drew: Absolutely

[00:31:59.16] Brian Carter: ahum.. or how they gonna feel or won’t feel… so thats really useful to know about marketing…  Because you can’t ahum persuade somebody if you don’t know those things either. Right?

[00:32:11.16] Brian Carter: Absolutely. You can definitely see those parallels. So what do you these days my friend…

[00:32:17.06] Brian Carter: Ahum.. A lot of you know speaking and managing ads for clients we’re doing.. ahum Facebook posting, and Facebook ads for clients.. I am got a course coming out on the site called amazing.com sometime in October, its going to be called Social Marketing Profits System but its really everything about Facebook marketing and advertising from posting to audience sites, audience research, and everything about Facebook advertising. So not sure..

[00:32:47.26] Peter Drew: Well

[00:32:48.13] Brian Carter: They haven’t told me when comes out… Sometime in October

[00:32:50.22] Peter Drew:  And that’s on the site.. amazing.com? where?

[00:32:54.08] Brian Carter: amazing.com… pretty good pretty good domain…

[00:32:56.19] Peter Drew:  Excellent… Absolutely… Gezz

[00:32:59.02] Brian Carter: [laugh] Yeah Yeah

[00:33:01.19] Peter Drew: amazing.com that brilliant… Cool… Well listen.. I know your really busy… and I really appreciate you  taking the time to ahm help information us about Facebook for our my followers etcetera …

[00:33:15.00] Brian Carter: Thanks for having me and for all the good work you do all time…

[00:33:18.18] Peter Drew: Thanks man

[00:33:20.09] Brian Carter: Okay

[00:33:20.09] Peter Drew: Talk soon…

[00:33:23.12] Brian Carter: Yeah

[00:33:23.12] Peter Drew: Bye

[End]